// 7 SERIES TACTICAL FLASHLIGHTS LAUNCH

CLIENT:
Pelican

OBJECTIVE:
With multiple law enforcement flashlights entering the market at one time, a solution was needed to simplify and group flashlights for product launch. Inspired from each product name starting with the number seven, the 7 Series was created to unify and brand campaign. The horizon of downtown LA neighborhoods and gritty black and white treatment were used as the anchoring hero image to be the  face of the campaign and to suggest these lights are engineered for use in most situations law enforcement would encounter while on duty.  

RESPONSIBILITY:
Concept, copy writing, layout, photography,
art direction and production.

Brochure

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