// CRYSTAL PRINT RUG COLLECTION

CLIENT:
GERTMENIAN

OBJECTIVE:
The name Crystal Print sparked a simple idea: to bring fine-art detail and high-end quality to rugs without the high price.
Advanced digital printing delivers vibrant color, sharp detail, and a luxe finish that rivals competitors at half the cost. I pictured
a piggy bank on top of one of these rugs—because stylish design shouldn’t break the bank.

RESPONSIBILITY:
Concept, art direction, Iconography, and copy